“This is the biggest thing to happen to the podcast business since Serial first went nuclear,” tweeted Gimlet’s Matt Leiber. It’s “About to dramatically change the podcast industry” reported Vulture. “A tectonic shift in analytics,” said tech.co, that could “Revolutionize the way we find podcasts,” mused Poynter. This is the ground-breaking news that Apple’s engineers are set to revolutionise podcast […]Read More The “tectonic shift” in podcast analytics
With one fifth of global ad revenues now spent on Google and Facebook, “nearly double the figure of five years ago,” advertisers keep shifting their budgets to digital. As digital continues to disrupt traditional media, podcasting finally looks set to shake up radio. As Market Week recently reported, in the UK internet ad spend for 2016 was up “13.4% to £10.3bn for […]Read More Podcast industry to almost double
This month a new brand podcast soared up iTunes’ charts. Apple’s quickly staff selected it to feature on iTunes’ busy front page. Big brands buzzed about it and Acast offered to monetise it. In essence, it was an instant hit. As I led the team that conceived, produced and marketed it, I want to share […]Read More BEHIND THE SCENES OF A TOP TEN BRAND PODCAST
So you’ve packed your flip-flops and aftersun, but what podcasts to download for your road trip, beach holiday or Centre Parcs family fest? Panic ye not, I’ve handpicked the best podcast binge listens – the audio equivalents of boxsets. To help you tune out of the grind and into an immersive audio world, we’ve got […]Read More SUMMER BINGE LISTENS
From 9 to 5 I’m usually at work. However, one day I wasn’t. I drummed my fingers as no phone rang, and no meeting alert flashed onto my screen; no screen was in front of me for anything to blink on. So I pointed my camera at the sky periodically and collected the pictures here. […]Read More Ayr Sky 9 to 5
Is it possible to create great newspaper stories in corporate boardrooms (boredrooms)? Front page news itself rarely happens in boardrooms – the murder count is surprisingly low, given the rise of industrial psychopathy. However, big fat yarns can be created there. Bruno Munari argued that “even an ugly poster has an explosive force” in the […]Read More Do we need violence in boredrooms?
I’m working on a wearable tech project at the moment, so this wearable posture correction device caught my eye. Ok, the ‘iposture’ isn’t the world’s most original name, but at least it suggests that it’s an easy-to-use, people-friendly bit of tech.Read More Wearable button corrects posture